During the COVID-19 crisis, it’s of pivotal importance to assure a clear and efficient communication strategy among all involved parties, especially between tourism service providers and their clients. Ensuring a good and professional flow of information to your customers is important to assure that they’re aware of the specific COVID-19 measures implemented in your business and how that might affect their trip. Maintaining good communication is also a clear sign, towards your clients, that you are taking the COVID-19 threat seriously and that you are taking the necessary steps to assure maximum safety for your employees and clients.
(p. 46-48 COVID-19 Manual)